Customized Marketing Made Easy!

Contact Us Today to get Direct Mail Working For You!



What We Can Do For You

Saal works with you to create Direct Mail, Social Media Posts and Web Banners to get your message out. Making it easy for you is our goal.

Full Customization

  • Projects designed to fit your dealership’s style, products and promotions.
  • One-on-One attention from our dedicated sales staff to see your project through from start to finish.


  • SAAL removes the burden of OEM Co-op; saving you, and your staff, time and money.
  • SAAL secures OEM Co-op Pre-Approval.
  • And, many OEMs permit SAAL to file the Co-op Claim on your behalf.

Digital Marketing

  • High quality and visual designs are created for your dealership. Files can be created to fit your website, email and social media posts.

Print and Mailing

  • Direct Mail is printed on high-quality stock and print to represent your dealership professionally.
  • Bulk Class Mailing is used to get the best rates available. Confirmation of delivery dates can be obtained upon request.

Confidentiality Notice

  • All mail lists are held with the highest level of confidentiality. Lists are for the use of the dealership that submitted their customer list or a sourced list rented for them only. A signed letter of Confidentiality is available upon request.

Direct Mail List Management

Customer lists and sourced lists are handled with confidentiality. All Mail lists have duplicates removed, addresses verified for delivery (DPV) and National Change of Address (NCOA) performed.    


SAAL Publishing Company specializes in direct mail for Powersports dealers. It is what we have done for more than 20 years and it is what we do best. Direct Mail used to be an expensive way for a Powersports dealer to advertise until SAAL revolutionized the process. Because we work with hundreds of dealers, and the economy of scale is created that allows dealers to mail personalized, colorful direct mail with tremendous savings.

SAAL also works closely with all manufacturers’ co-op departments to secure your pre-approval and assist with your claim. In most cases, we can even file your co-op claim and forward you copies of all the paperwork for your file.

Direct mail that works! It isn’t just a slogan, it is what we do.


Our goal is to offer you quality marketing strategies for your dealership with less time invested by you.
Saal has the experience and resources to work with you to achieve maximum exposure for your dealerships’ products, promotions, and services.

We're Here To Help!


3201 Stellhorn Rd,
Fort Wayne, IN 46815


M-F: 8am – 5pm
S-S: Closed

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