At SAAL Publishing, we strive to give our dealers the very best, in every campaign. See what some of our customers have to say about working with us.
“Absolutely the response was good! We had temperatures in the 90’s; so, it was hot here. But, the Postcard brought our customers in. We filled the Dyno Truck on Friday, that was good. People used the HJC Helmet Coupon. The whole event was good. Real pleased with the job you did to get the Postcard out on time!”
Two Brothers Powersports
“The bash was absolutely wonderful, BIG DAY!
Thanks for all your help!”
“I would say it was a good Open House. Thursday was good. Friday was a bust because of the weather. Saturday was good. We had a winner of the $5,000. Probably only 100 people checked their number. Overall it was a good deal.”
“It was okay for a cold rainy May Saturday. We had probably 200 people in the dealership over the course of the day. Manufacturer’s Representatives were pleased with the number of people they got to talk to. Sales Department picked up some leads to work for the next couple of weeks. And, we’ve had people in since the event using the coupons or asking if the deals in the mailer are still available.”
“It was a tremendous event. It went very well. The best quote I heard about the Grand opening was from our sales manager (a long time employee), ‘I have never seen this many people at one of our events.’ “
Mr. Tim Tourkakis, General Manager
Mungenast Indian Motorcycle
“The Open House was pretty good. The weather worked in our favor. We had good floor traffic each day. We made deliveries. Yes, we’re pleased!”
Lake Cycle Honda
“We already sold our first 4 wheeler from the Bifold Mailer. We have used the prices to sell more but as of right now we have sold 1 that the customer came in due to the mailer itself.
We had already considered posting the Bifold Mailer to the Coffey County Honda Website. May give it the weekend to still give our current customers kind of a “first mover” advantage. You can absolutely quote me to other dealers. Like I said as of right now we have only had 1 customer come in due to the mailer, but the mailer also gives us the opportunity to motivate buyers to move now. We are expecting a successful month.”
Coffey County Honda
“Good turn out. Definitely do it again. Thanks for making it easy!””
Mr. Greg Mackey
“Really went well. Very, very strong. We were expecting 1-2%, and we had over 6% response the day of the event.”
“Our event was good. It went very well. On Friday we doubled the number of units we sell on a normal Friday in April. Saturday, I’m still working through all the deals. I won’t have a final Saturday total for a couple of days. Right now the total looks good.
Hey, everything worked in our favor last weekend. Weather was perfect. Mailer was well done, and our customers responded. We noticed our Website traffic increased 30-40% as the Trifold began to arrive in customers’ mailboxes. For that reason we made certain the Trifold offers matched what our customers see on our website. I think that was one key to our success! The two worked to substantiate one another.
We only do a couple mailers a year anymore, rest of the time we email, emphasize our website, some social media, and that has worked for us in recent years. In this case, the timing was right, Honda’s co-op offer was excellent, the Trifold looked great, it all came together. It was successful for us!”
Mr. Brian Moore
“We are still figuring out totals. And, I know we were busy all day with people on the floor!”
Cycle Stop Harley-Davidson of Rochester
“Attendance was down about 25% (as to be expected with less advance advertising vs. last year) but sales were equal and gross profit was higher. Overall, very successful! Thank you for your assistance once again.”
Simi Valley Harley-Davidson
“Our three events this spring have gone really well. We definitely see traffic off the mailers at our events. For the most recent “New Rider Celebration/Cinco De Mayo” event, we experienced terrible weather; and, we still had traffic. Would have been a very quiet day without the postcard driving traffic to the store. Traffic for the two earlier events was good. Our sales guys have been able to generate enough sales leads to keep them busy for a week or more after the events.”
“We did see a spike in web activity the week mailers were hitting the mail box and also the weekend of the event. Both stores had a good event, we did sell several units because of the sale. Coupon return has been average, we did go through all of our “free giveaways”. I would say it was a successful event, we never had time to sit down unless we were writing up a deal!”
South Bound & South Sound Honda
Thank you for the postcard mailer! I am digging out from under the mountain of paperwork we generated from the volume of business we did
this weekend. Can’t talk now. Must finish. Call me next week!
We are real pleased with the response and turnout last weekend. We had a store full of people both days. In fact, this was our largest turnout for an event in the ten (10) years we’ve been in business. One of our employees counted eighty-seven (87) people in our showroom late Saturday morning. It was like that both days. Plus, we had a $500 winner in the Lucky Number promotion. A lot of people walked through the door carrying their postcard and asking to check their lucky number and to receive their “Free Gift”. We happily pointed them to the Lucky Number Board at the back of the store.
We’re very pleased. Open House went well. Traffic was good. Our goal was for people to come in, test ride, and talk about the product. That happened. Smooth process. Of the advertising I’ve done recently, working with SAAL Publishing went the smoothest. Just had a gentleman walk in this
morning to use a coupon, ten days after the Open House.