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SAAL Publishing Company specializes in direct mail for powersports dealers. It is what we have done for more than 20 years and it is what we do best. Direct Mail used to be an expensive way for a powersports dealer to advertise until SAAL revolutionized the process. Because we work with hundreds of dealers, an economy of scale is created that allows dealers to mail personalized, colorful direct mail with tremendous savings.

SAAL also works closely with all manufacturers’ co-op departments to secure your pre-approval and assist with your claim. In most cases we can even file your co-op claim and forward you copies of all the paperwork for your file.

Direct mail that works! It isn’t just a slogan, it is what we do.


With expendable income shrinking, and your customer’s options for spending increasing, you need a targeted marketing plan. Gone are the days when the other powersports dealers were your competition; you are now competing against Ebay, Craig’s List, and many other retail and resale websites.
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Wouldn’t it be great if you could pick and choose only the best prospects to advertise to? Only those people who have an interest in the powersports industry and are likely to buy?

You don’t know what radio station they listen to, when they watch TV or if they even read the newspaper – but you know where they live.

Your customer list, combined with a sourced list of motorcycle enthusiasts, gives you the perfect target audience.

SAAL also offers Email Marketing Services to help reinforce your Direct Mail campaigns. Learn more about Powersports Email Marketing from SAAL!